Plus, as you move your link building strategy into the offensive mode, an SEO professional or your current backlink service provider can use the link profile as a resource to increase backlinks and improve your SEO metrics. With your new link portfolio, you can assess your link equity (value) and fix any broken links you find. That’s why backlink analyses are so critical in ensuring the success of your site’s organic channel. Research shows that 91% of all websites don’t get organic traffic from Google, largely because they lack the necessary backlinks to improve their rankings and compete in SERPs. Of course, backlinks aren’t the only factor contributing to your success in the search rankings, but Google has stated time and time again that they are a top-two ranking factor. If you analyze a top-ranking competitor, it will provide you with the number of high-quality backlinks you need to acquire (as well as direct target sites) to improve your SEO and surpass them. Secondly, a backlink analysis can define one of your SEO objectives. A large number of backlinks could indicate a loyal follower base that wants to share your brand or content with their own. Typically, sites will link to yours if they appreciate your content and trust your brand. First, a backlink analysis will give you perspective on how useful others find the content located on your site. There’s a lot of value in conducting a backlink analysis. The insights will be invaluable for your content and SEO strategy. Plus, you can identify toxic backlinks you might need to get rid of, like a spammy link or a low quality backlink to disavow.Ī complete backlink analysis gives you a wealth of performance data that can be used to improve your post and site performance and see how your business stacks up against a competitor. With backlink data, you can identify backlink opportunities as well as competitors’ backlinks you need to target. Link building and link analysis are just two components of a solid search engine optimization strategy. (We’ll cover these factors more in a minute.)Ī backlink analysis can be conducted for your company’s blog or even a competitor’s blog to understand how each is faring when it comes to acquiring coveted backlinks and improving keyword rankings. It examines the entire scope of quantity, quality, anchor text, and recency of your backlinks while taking into account other factors for improved SEO. The analysis reviews more than just the number of backlinks you have leading to your page. Conclusion What is a Backlink Analysis and Why Does It Matter?Ī backlink analysis is a thorough evaluation of the number and quality of websites that are linking to your domain or a specific piece of content.
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